Paul is the manager of a city centre pub in the English Midlands. He and his staff use Blavod as their main vodka, it outsells the UK brand leader by 4 to 1! On average, Paul sells nearly 12 bottles per day. How? Go into his pub and ask for a vodka Red Bull. You are immediately greeted with "Black or white?" If you ask "What’s the difference?" They say, "The black’s smoother and stronger"... "I'll have a black" ... "75 pence extra and you’ll get a double". See how they use Blavod to upsell!

Paul says, "Blavod really works for me. It looks cool, tastes good and gives my bar the edge against the competition."

His record to date is one Sunday in June, when Paul and his staff sold 667 double Black Bulls. That’s nearly 48 bottles in one day!

Just to prove it, we asked Paul to collect Blavod bottle tops in June, 2002. He collected 660!

Can you beat him? Send us your story.