When a cultural icon of sexy cool has a birthday, what proud sponsor is the most likely to help him celebrate? Hugh Hefner, the fiunder of the Playboy empire celebrated his 78th birthday Friday at Club Bliss aling with party sponsor, Blavod Extreme Sprirts, makers of the eponymous Blavod Black Vodka, the world's only black vodka and the intensely flavour-infused Players Extreme vodkas.

Dennis Rodman, Regina King [Jerry Maguire], Amanda Swisten [American Wedding] and Chris Rock were among the celebrities who dropped by.

Of course the Extreme girls made an appearance, energizing the capacity crowd with Cherry Bombs - the signature drink made with Players Extreme Cherry Infused Vodka mixed with Red Bull. Later on, not even Judd Nelson could resist a Shot in the Dark... chilled Blavod Black Vodka which goes down outrageously smooth. Others enjoyed Black Martinis and Black Cosmopolitians, cocktails that can only be made with the world's only black vodka - Blavod.

In addition to the general entry crowd, a VIP pary paid US $10,000 to book Bliss' private room sponsored by Blavod Extreme and appropriately called the X-Lounge - for an open bar party. And while the VIPs watched the flat screen television and later played PS2 games, they were served with an assortment of Blavod speciality drinks by their private bartender.